MORPHE BRUSHES
Morphe
Design Army
Creative Direction Pum Lefebure
Sucha Becky
Heloise Condroyer
DesignBynn Shen
Jason Chae
Momo Jiang
Originally known for their makeup brushes, Morphe has reimagined all 34 brushes with new silver ion technology. Conceptually, the campaign visuals leaned towards a tech look and feel to highlight the product development and features of the product. The brushes seamlessly come together to create beautiful and impact compositions living in-store and on digital platforms through social and paid medial