WORLDPRIDE DC 2025
Linder Global Events
Design Army
Creative DirectionPum Lefebure
Mariela Hsu
DesignBynn Shen
Motion DesignJason Chae
Momo Jiang
This year’s campaign was primarily typographic with an interchangable gradient playing alongside the copy. The copy was written to catch people’s attention and convince them to donate to the event. Campaign visuals came alive on digital platforms through social, paid media, out of home posters, and the Washington Post among other forms of marketing.