ContextFounded by industry leader Jared Schenk, Schenk+ is dedicated to developing and owning exceptional living experiences for young minds across the country. For over 25 years, its mission has been two-fold: exceeding the needs of its tenants and achieving its investors’ financial goals. A respected name in student housing development, Schenk+ takes pride in overseeing every aspect of its operations, from acquisitions and dispositions to construction, financing, and asset management.

Challenge
To position Schenk+ as a leading professional in the student housing space, Design Army was tasked to rebrand Schenk+. 

Solution
At the core of the identity system is the architectural lines allowing the derived layouts to be dynamic and always developing. This system allows Schenk+ to present itself as a brand dedicated to design-minded spaces, maintaining a sophisticated yet approachable identity.