Select a product or brand that you'd find at a supermarket and re-direct it with fresh, clear intention. Produce four components in your system, though the contents of your package remain open.
Pillsbury has been a staple in many American households providing quick and easy dinners and desserts encouraging their customers to make new recipes with their products as jumping points. Their current visual identity comes across as reputable and reliable, but the playful and crafty approach they communicate is missing. However, the packaging visual language lacks structure, hierarchy, and consistency.
This rebrand attempts to frame the youthful nature through the reimagined doughboy mascot and the visual language of Pillsbury’s products as patterns on the packaging with varied playful colors differentiating the product lines from one another.